Sime Motors Thailand, officially known as Sime Darby (Thailand) Ltd., is a prominent automotive dealership specializing in the distribution, retail, and servicing of premium vehicle brands such as BMW and Porsche throughout Thailand. Established in June 2001 and headquartered in Bangkok, the company is part of the Sime Darby Motors division, which operates across the Asia Pacific region.
With approximately 600 employees, Sime Motors Thailand operates six showrooms and service centers in Bangkok, the greater Bangkok area, Ayutthaya, and Pattaya, including the Porsche Centre Pattaya. The company is an authorized dealer for vehicle sales and offers full-service maintenance. It also provides vehicle rental services through Sime Darby Rent-A-Car, catering to individuals, corporates, and government clients. Sime Motors Thailand is committed to automotive excellence and is increasingly focusing on electric vehicles and hybrids in the Southeast Asian market.