Power Buy Thailand Co. Ltd. is a prominent retailer of consumer electronics and home appliances based in Thailand. Established in 1996 and owned by Central Retail Corporation, the company employs between 500-999 people and generates approximately $21.3 million in annual revenue. Power Buy offers a wide range of over 20,000 products from more than 800 well-known brands, including smartphones, laptops, kitchen appliances, and home entertainment systems.
The company utilizes an omnichannel business model that combines physical retail with digital platforms. With over 100 branches across Thailand, Power Buy also operates an online store and a mobile app, providing customers with various shopping options. In-store technology, such as self-ordering kiosks and advanced payment systems, enhances the shopping experience, making transactions quick and convenient. Power Buy's strong market presence is reflected in its significant sales within the electronics category.