dentsu X is a global, digital-first integrated media agency network that focuses on delivering personalized consumer experiences through data-driven, creative, and technological solutions. Originating from Dentsu media in 1999, it has evolved to emphasize experience and now operates in 55 countries with over 4,000 employees. The agency is headquartered in Tokyo and has expanded its presence in EMEA and the US, where it was formed in early 2021 from a merger of 360i and Dentsu International.
The agency offers a wide range of services, including data analytics, digital marketing, media planning, content creation, and strategic consulting. Its capabilities include advanced analytics frameworks and innovative tools like the Media Ecosystem dashboard for media planning and reporting. dentsu X is committed to redefining media, creativity, and technology to drive sustainable client growth, with a focus on integrated solutions that leverage client data for effective audience engagement. Notable clients include 7-Eleven, Toyota, Nintendo, and LVMH, showcasing its ability to craft impactful marketing strategies.