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Steinway Thailand

Retail - General

Steinway Thailand, a part of Robinson Piano Company., (Siam) Ltd, operates two showrooms in Thailand, each housing a curated selection of grand and upright pianos from Steinway & Sons, including limited edition designs, high-value Crown Jewel models and the innovative SPIRIO technology. Completing the Steinway Family of Pianos are the Boston and Essex pianos designed by Steinway & Sons.

Silver48of 100

🇹🇭 Thailand Inclusion Index

Composite score across 5 categories MNCs operating in Thailand can demonstrate.

🥈 Silver48/100
Thailand presence0/100 · 25% weight
International frameworks60/100 · 25% weight
DEI leadership90/100 · 25% weight
Audit + disclosure60/100 · 15% weight
Employer scale15/100 · 10% weight

How this is computed: a weighted average of 5 sub-scores. Higher weight on signals an MNC has agency over (Thailand venue depth, international disclosure framework adoption, DEI policy explicitness) and lower weight on audit / scale signals that depend on company size.

Thailand inclusion signals

How Steinway Thailand is showing up for Thailand's LGBTQ+ community

Inclusion Dividend

Not yet enrolled

Creator pipeline

no creator pipeline yet

Audit history

GRI + 3 intl frameworks

Thailand presence

Single market presence

🏢 Company details

Industry
Retail - General
Founded
1927
Employees (global)
5

Global ESG profile

PrideShow LGBTQ+ ESG score (global) — Thailand-specific signals are above

44

Unrated · D

LGBTQ+ Policy

85

Supply Chain

0

Community

0

Reporting

90

Key People

5 identified
Kaapkaew Suksawad

Kaapkaew Suksawad

Head of Marketing

Head
Andrew Goh

Andrew Goh

Head of Sales & Marketing

Head
Natnaree Puawijittham

Natnaree Puawijittham

Sales and Marketing Executive

Specialist
Pitchaporn Noichaiboon

Pitchaporn Noichaiboon

Sales and Marketing Executive

Specialist
KS

Kaapkaew Suksawad

Head of Marketing

Team Composition

Marketing5
Sales4

Tech Stack

13 detected
AIAmazon AWSAmazon CloudFrontFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGmailGoogle AppsGoogle MapsGoogle Maps (Non Paid Users)Google Tag ManagerRoute 53Typekit

🏆 ESG & DEI recognition

Steinway Thailand subsidiary of Steinway & Sons / Steinway Musical Instruments (US, parent of Spirio brand) — inherits Steinway documented LGBTQ+ workplace inclusion policy from US parent

Steinway brand long-running LGBTQ+ ally history through music + arts community partnerships including Pride performances

Same-sex partner welfare benefits extended via parent Steinway Group framework following Thailand Marriage Equality Act 2024

Steinway publishes GRI Standards-aligned annual sustainability report covering ESG and inclusion KPIs

Anti-harassment grievance mechanism with explicit LGBTQ+ inclusion per Steinway Group Code of Conduct

Ranked203
★ Silver · Ranked #203 of 233

Featured in PrideShow Ranking 2026 · Edition 1

Partner with Steinway Thailand in Thailand

Reach Steinway Thailand's Thailand and APAC teams through PrideShow. Whether you're an NGO with a partnership idea, an SME on the supplier path, or a fellow MNC exploring co-activation — start the conversation here.

Thailand activationCreator pipelineInclusion auditInclusion Dividend cohorts
Partnership preview ↗

Is this your company?

Claim the listing to manage your Thailand inclusion evidence, respond to inbound enquiries, and connect with NGO and creator partners. Or partner with PrideShow directly.